Oldfloor
Oldfloor art direction:
Matteo Ragni
photo:
Max Rommel
content curation:
Marco Miglio
postproduction:
Studio Dilux
Oldfloor
Oldfloor art direction:
Matteo Ragni
photo:
Max Rommel
content curation:
Marco Miglio
postproduction:
Studio Dilux
Our most prestigious projects include the branding and art direction for MEET Digital Culture Center and GeCA Geoportale della Cultura Alimentare. We also curated the rebranding for Abet Laminati, the visual identity for PdiPigna, the wayfinding for Tortona Rocks and Assolombarda and the editorial design for Twils and Linvisibile catalogues.
Our design method is based on the search for substantial and formal meaning. We work with letters, words, forms and photographs to create essential stories and expressive images.
We collaborate with photographers, illustrators and digital developers. We often work with other designers or art directors, making specific contributions to multidisciplinary projects.
We strongly believe in human relationships and in the development of an open dialogue with clients to better understand their needs and objectives, to create unique and appropriate visual stories together.
about was founded by Alessandro Boscarino, Valerio Aprigliano and Marco Miglio in 2018 and it is based in Milan and Genoa.
Alessandro Boscarino was born in Milan in 1982. He holds a secondary school arts diploma, a bachelor’s degree in graphic design from IED, and a master’s degree in typography at the Basel Schule Für Gestaltung. Graphic designer since 2004 and passionate about mountain stories, in 2018 he wrote and designed his first book “K2 Storia della Montagna Impossibile” published by Rizzoli Lizard.
Valerio Aprigliano was born in Genoa in 1986, where, after graduating secondary school with a diploma in surveying, he obtained a bachelor’s degree in industrial design from the Facoltà di Architettura and, over the years, he also attended the conservatory of music. Graphic designer since 2009, he pays particular attention to the construction of simple complex systems, harmonic composition and typography.
Marco Miglio was born in Milan in 1973. Graduated in philosophy from the University of Milan, he worked for many years in the brand design industry. He was professor of corporate identity at the Architecture and Design department of the University of Genoa. Copywriter and specialized journalist in architecture and design, he is editor-in-chief of the magazine Villegiardini and of the webmagazines villegiardini.it and stiledesign.it.